Over 330 movies are currently available on Ultra HD Blu-ray, 4K disc sales have grown 13 percent of total Blu-ray bought.
Audiovisual demo worthy movies such as Blade Runner 2049 and Ready Player One gained higher percentages of premium format sales, their 4K discs grew 27 percent and 20.2 per cent of their total Blu-ray sales respectively.
Deadpool 2, Mission: Impossible Fallout and The Greatest Showman which are currently the best-selling movies of the year across physical and digital formats have proved strong 4K Blu-ray sales as well.
The success of UHD format is down to the growing accessibility of 4K TVs and 4K Blu-ray players in 2017, although 4K Blu-ray is in competition with a growing number of digital platforms like Apple iTunes and Amazon where customers can buy and rent 4K movies at more cheaper prices.
Digital film sales went up by 36 percent last year, physical formats still make up 59 percent of transactional film and TV bought, even after Blu-ray discs prices increased every year by 5 percent.