Samsung and Apple have partnered together to bring iTunes content to Samsung 2019 TVs.
Samsung 2019 TVs will now have access to the iTunes Store, and with it’s large library of 4K movies and TV shows. You can have access to your existing iTunes content. These contents will be integrated into Samsung’s search feature, which will include the Bixby voice search functionality.
This will also bring Apple Airplay 2 streaming to Samsung smart TVs, which will allow you to stream video straight from an Apple device to your TV.
Apple currently has the largest library of 4K UHD movies, which are available to buy or rent, and was only available on your TV via a separate device, such as the latest Apple 4K device. Apple now wants to give more people access to its large library of content, which has been limited to existing Apple customers.
The new iTunes Movies and TV Shows app will be on Samsung smart TVs in more than 100 countries, and with AirPlay 2 support coming to Samsung TVs in 190 countries. The app will be launched in Spring of 2019.
Samsung will be the first TV brand to benefit from the iTunes app integration but we hope to see others follow suit.