Ultraviolet film storage service is shutting down on the 31st July

Ultraviolet, one of the biggest cloud storage film services is set to shut down this year. Ultraviolet made this announcement on their website citing the “expanded options for content collection” as well as “other market factors” in its explanation for the closure. The rise of Amazon Prime Video and Netflix will be seen as a major reason why the brand is shutting down, as fewer people choose to own media.

Ultraviolet lets people to access all their paid TV and movie content in one place, regardless of the service or retailer where the content was purchased. It was  very popular in the US and UK, and used alot by custom installers working with high-end cinema systems. 

With over 30 million users, the company wants to ensure this paid-for content remains available to consumers: In this case, your movies and TV shows will be available via the retailers linked to your UltraViolet Library at the time of UltraViolet shutdown. 

we predict very little impact, particularly in the United States. Majority of all existing rights in UltraViolet Libraries currently available through your linked retailers that are still operating and will continue to be available from those retailers.

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