The premier league season is about to start and BT is about to heat things up with their launch of a new TV channel: BT Sport Ultimate.
OK, it’s a rebrand of the existing BT Sport 4K UHD channel, but will become the new home of football on BT, and will be broadcasting live matches in 50 frames per second 4K Ultra HD, HDR and with Dolby Atmos.
BT Sport Ultimate will launch for the new premier league season and will show BT’s Premier League matches, plus a selection of Champions League and Europa League matches, with the promise of more 4K content to come. The first match was on Sunday’s FA Community Shield match between Manchester City and Liverpool.
With the addition of HDR on Sky TV for its customers, colour reproduction will be greater than ever.
Available on smart TVs, laptops, Xbox, PlayStation, Apple TV, tablets and phones, BT is keen to point out the benefit of HDR on mobile, which it says will maximise “the colour and definition capabilities” of its live football coverage.
Only Max 4K package customers can get the new channel, which will also be made available free of charge to EE mobile customers.
BT Sport Ultimate replaces BT Sport 4K UHD on both BT TV and VIRGIN MEDIA. On BT TV, you will get BT Sport Ultimate on channel 433 and on Virgin Media it will be on channel 531. It is not available to sky customers, as was the case with BT Sport 4K UHD.
Top UK TV broadcasters have been looking to grow their 4K offerings as of late, recently Virgin Media announced that in 2020 they will be adding more 4K UHD channels.