Sennheiser brings Ambeo 3D immersive audio to cars

The best things in life comes to those who wait as we have seen with the Sennheiser’s long-awaited Ambeo Soundbar. Even with it’s £2199 price tag, the Dolby Atmos-rivalling TV speaker justifies its price with its “utterly convincing” 3D audio processing and the ability to “produce audio with rare, natural tonality, cohesion and solid dynamics.

Everyone have been impressed with the Ambeo technology, which is now expanding into the automotive industry. Thanks to a collaboration between Sennheiser and luxury car company Karma Automotive, an Ambeo in-car system is set to debut in the 2020 Karma Revero GT.

The system took Sennheiser over two years to fine-tune for the automotive industry, and is in multi-channel design with a main two-layer speaker configuration (plus a subwoofer) that also sees speakers integrated into the headrests to simulate a 3D audio soundstage for every passenger. The system’s Ambeo upmix algorithm can supposedly turn any stereo material into a 3D experience, too.

It will also use beamforming microphone array technology on both sides of the car to reduce unwanted wind, engine and tire noise for more intelligible in-car calling.

The Sennheiser Ambeo in-car system will be showcased at the Monterrey Car Week from 15th to 18th August.


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