Bang & Olufsen is struggling to sell its Expensive TVs and headphones

B&O has just reported its third consecutive quarterly loss. In the three months since November, the firm’s operating drop is listed as 77m kroner (£8.8m/$11m) with poor sales in November blamed for the disappointing quarter.

As reported by Bloomberg, customers may be hesitating over the asking price of B&O’s pricier headphones, such as the third generation Beoplay H9 wireless over-ear headphones, which will set you back around £450/$500 considerably more than the premium competition.

In terms of the company’s latest home cinema releases, we loved the look and finish of the 77-inch Beovision Harmony TV (complete with lavishly-designed built-in sound system) when Bang & Olufsen launched it at Milan Design Week last April. At £16,000/$15,000 though, you’d need deep pockets.


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